The Down Low

RockerBelles was founded by Asheton Reid with an initial focus on fashion and clothing, drawing inspiration from her love for music, rock and roll, and the local music scene. The brand sought to create a space for unique, edgy fashion pieces that resonated with the rock and roll lifestyle. Over time, Asheton envisioned expanding RockerBelles beyond just apparel, aiming to create a comprehensive lifestyle brand that includes not only fashion but also elements that reflect the rock and roll ethos, such as events, community involvement, and possibly other product lines that embody the rebellious and vibrant spirit of the brand.